An Introduction To China's E-Commerce: How to sell to 350 million online shoppers in the Middle Kingdom

China's double-digit growth is a thing of the past but its e-commerce industry is booming. This book provides an introduction to one of the most dynamic and fastest growing industries China has today. The focus is not on the world's largest e-commerce company Alibaba and its market dominating platforms but provides a general overview of the most important markets that shape China’s future: B2C, C2C, B2B and O2O. In addition, the book explores the birth or China’s cross-border e-commerce and explains what options foreign businesses have to participate in this latest Internet-driven frenzy in the Middle Kingdom.