WordPress Surfing - The Right Moves

Building a WordPress website is a 2-step process. Part-1 The Why - Are the reasons things should be done a specific way. Part-2 The How - Technical execution.

Everyone talks about only part 2 and yet no one really talks about part 1, the more important, why, which relates to effectiveness.

You can find 100’s of WordPress how-to books but almost none of them discuss The Why.

WordPress Surfing - The Right Moves provides the reasons or purpose behind the how (technical execution). If you are after specific, predictable website results then it is important to know why things should be done a particular and strategic way. If you are just beginning with WordPress this is even MORE important.

When you know the why, nothing on your WordPress website will be arbitrary or left to chance.

If you work with WordPress – beginner or experienced, you will want to know…

- Knowing why is more important than knowing how in WordPress.
- Research based layout and design.
- Why less is more.
- Layouts that encourage visitor engagement.
- Adding a powerful layer of security with one small file.
- If WordPress lets you easily do something - should you do it?
- The website hosting company secret you should know.
- #1 reason 90% of WordPress Themes will let you down.
- Choosing the right WordPress Theme - Checklist.
- Plugin recommendations.
- Eye tracking and heat map analysis results.
- Online behavioral tracking and how the results may impact your website.
- Achieving maximum effectiveness with minimum means.