Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. 5th edition (2000) Hardcover

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. 5th edition (2000) Hardcover
Author: George E., Belch, Michael A. Belch
ISBN: 978B010IK2Y58

Author George E., Belch, Michael A. Belch

Publisher Irwin Professional Pub

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Book Details

Author(s) George E., Belch, Michael A. Belch

Publisher Irwin Professional Pub

ISBN / ASIN B010IK2Y5U

ISBN-13 978B010IK2Y58

Sales Rank #3,507,621

Marketplace United States 🇺🇸

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Description

A textbook of advertising and promotion.