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Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. 5th edition (2000) Hardcover

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E., Belch, Michael A. 5th edition (2000) Hardcover
Author: George E., Belch, Michael A. Belch
ISBN: 978B010IK2Y58

AuthorGeorge E., Belch, Michael A. Belch

PublisherIrwin Professional Pub

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Book Details

Author(s)George E., Belch, Michael A. Belch

PublisherIrwin Professional Pub

ISBN / ASINB010IK2Y5U

ISBN-13978B010IK2Y58

Sales Rank3,507,621

MarketplaceUnited States 🇺🇸

Description

A textbook of advertising and promotion.