Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies (Business in the Digital Economy)

The digital economy is at a tipping point: it finally really has the potential to become greater than the sum of its parts. With the converging technologies of social media networking, mobility, big data and cloud computing we are witnessing the birth of a new digital 'ecosystem'. If they are to thrive in this new digital ecosystem organizations must become genuinely digital enterprises.

In this practical book Mark Skilton examines the development of digital technologies and the way they drive digital enterprises and the digital economy. Through twenty five case studies he identifies the practices that drive new social and consumer value and uncovers the secrets of successful digital business models.


He shows how digital workspaces can be used and evaluates the types of monetization mechanisms available to drive value and boost adoption of digital products and services. He provides a set of methods for linking key digital technologies together to meet the goals, benefits and challenges of building a digital enterprise in the new economy.