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📖 Description
Now is a great time to be a small business owner.
The internet has leveled the playing field like never before – allowing even the newest entrepreneur to cost-effectively compete with the biggest and most entrenched businesses in town.
Crucially, it also allows small business owners to laser focus their marketing efforts on the very consumers who want or need the product or service that their business provides – people in your area who are searching for your type of business on Google right now!
Unlike conventional advertising, online marketing allows you to target the very consumers who are actively looking for your type of business because they have an immediate need and they are ready to spend money.
This book will teach you exactly what you need to know to create a powerful internet presence for your local business – no matter your prior experience with computers, the internet, or marketing in general.
Chapter titles: Introduction Why Every Business Needs an Online Presence Word-of-Mouth Marketing in the Internet Age Online Directories Reviews What Makes a Good Website Measuring Your Success Search Engine Optimization Writing SEO Content The Importance of Videos and Images Link Building Beware of Black Hat SEO What Next? About the Author
To learn more about Local Greatness or the author, David Harwood, please visit LocalGreatness.com
