Local Greatness Presents How To Get Found Online: The Small Business Owner's Guide To Internet Marketing

Now is a great time to be a small business owner.

The internet has leveled the playing field like never before – allowing even the newest entrepreneur to cost-effectively compete with the biggest and most entrenched businesses in town.

Crucially, it also allows small business owners to laser focus their marketing efforts on the very consumers who want or need the product or service that their business provides – people in your area who are searching for your type of business on Google right now!

Unlike conventional advertising, online marketing allows you to target the very consumers who are actively looking for your type of business because they have an immediate need and they are ready to spend money.

This book will teach you exactly what you need to know to create a powerful internet presence for your local business – no matter your prior experience with computers, the internet, or marketing in general.

Chapter titles:
Introduction
Why Every Business Needs an Online Presence
Word-of-Mouth Marketing in the Internet Age
Online Directories
Reviews
What Makes a Good Website
Measuring Your Success
Search Engine Optimization
Writing SEO Content
The Importance of Videos and Images
Link Building
Beware of Black Hat SEO
What Next?
About the Author

To learn more about Local Greatness or the author, David Harwood, please visit LocalGreatness.com