Event Planners' Idea Book & Resource Guide: Free and Low-Cost Promotions, Imaginative Publicity, Exciting Attractions: For Fund-Raisers! Tourism Boosters! Program Chairmen and Sales Managers!

It has finally arrived...an indispensable guide to free and low-cost resources for business promotions, fund-raising campaigns, conventions; events and low cost attractions for Event Planners, Program Managers, Tourism Professionals, Marketing Directors and Small Business Owners. This sourcebook is a one-of-a-kind resource full of exciting, unusual, ways to attract attention to your business, organization, community, tourist attraction or charitable cause. Sponsoring splashy events for their promotional value is nothing new. In ever-increasing numbers, businesses, communities and organizations are turning to stand-out special events to attract members, customers, donors and tourists and to keep their names in the public eye. The trend in business is definitely in the direction of unusual events, eye-catching gimmicks and special promotions. Why? Because most sales concepts are commonplace: traditional seasonal and holiday promotions have become boring and consumers today demand more exciting, offbeat, colorful, YouTube-worthy fun and funny entertainment. The author, Robert Shelley, is one of the leading special events and public relations consultants in the United States and Canada and has, over his lifetime, provided consultation services to communities, corporations and organizations throughout the United States and Canada in the promotion and production of special events. He served as U.S. Media Relations Manager for the 1986 World’s Fair in Vancouver, Canada, Vice-President and General Manager of the Memphis Cotton Carnival-- for which he produced the World’s Largest Parade and supervised one of the largest music festivals in the world, Directed Communications and Public Relations for the 1982 World's Fair and was Public Relations Officer for the 1980 Olympic Winter Games. In addition, he is an award winning journalist and best-selling author or more than 40 books..

This comprehensive guide is a must-read for anyone in the business of staging special events. A list of the chapters, includes: A Promotional Primer, Splashy Promotions, How the Media Can Help, Everything You Need To Know About Publicity, The Key to Free Publicity, 13 Step Check-list For Writing a Press Release, Creating an Image, Ideas and Suggestions, Monthly, Weekly and Daily Commemorative Calendars--More than a Thousand of Reasons to Celebrate with Special Events, Publicity Gambits, Money Machines, Talking Cars, Abracadabra, Anything for a Laugh, Invest In Your Community, The Twilight Zone, Doughnut Planting Day, Talking Heads, Treasure Hunt, Window on the World, Profiting from Inflation, Accidents Will Happen, The Great Bright Way, Bigger Is Better Instant Neon Signs On The Wagon, Sporting Events And Contests, Boomerang Tournament, Critter Races, The Great Airplane Rally, The Great Pullet-N-Piggy Pillow Fight, The Universal Mutt Contest, World's Biggest Band, The Great Seltzer Bottle Face-Off, The Water Balloon World Series, Snurfing Contest, Anything That Floats Regatta, Husband Calling Contest, There May Be Snow on the Roof but There's Fire in the Furnace Festival, World's Largest Scavenger Hunt and Auction, Fund-Raising Events, How To Get Donations, Sponsors, Speaker and Free Stuff for Meetings and programs, How to Organize Special Events, Resources for Programs and Events, Live Entertainment, Television and Radio Celebrities, Costumed Characters, Carnivals, Circuses, Exhibits/Exhibitions, Seminars, Speakers, Ethnic Participation, Urban Indian Centers, A Guide to Free Films and Videos, Guide to Free Government Support and Participation, Corporations That Donate To Fund-Raising Events, Record Breaking Events, Making Your Request for Free Resources and Entertainment, Official and Promotional Observances, Special Event Themes, Giveaways, Products and Services,Guide to Successful PR, Package Promotions, Prize Brokers, Sweepstakes and Contests, Travel Incentives, Sales Promotions and much, much more!