Scientific Advertising (Annotated) (English Edition)

This is a complete and unabridged text from the original 1923 publication of Claude Hopkins' classic book on advertising "Scientific Advertising". This short book is recommended by David Ogilvy, Jay Abraham and many other masters of marketing. It contains many principles that are common in internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.