How Suzy Led Her Sales Team Out Of Irrelevance (ASPIRE! Group Hero Journey Series Book 2)

An intriguing look at how one courageous sales leader saved her company from becoming irrelevant by not competing harder, instead being the disruptor rather than the disrupted by BOLDly leveraging an innovative outcome based ecosystem led go-to-customer model.

Suzy is a successful but busy sales executive in a technology company. It's getting harder and harder to win new business and retain loyal customers. When Suzy's team lose a major account they realise they need to do something different. To be genuinely differentiated they decide they must shift their mindset, beliefs and behaviours and become relentlessly focused on their customers desired business outcomes. The embrace BOLD, an outcome based go-to-customer model.

Read Suzy's story on how her customers now say "we would do this with anyone but Suzy and her team"