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How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt (1-Oct-2004) Hardcover Buy on Amazon

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How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt (1-Oct-2004) Hardcover

AuthorDouglas B Holt
PublisherHarvard Business School Press (1 Oct. 2004)
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Book Details

Author(s)Douglas B Holt
PublisherHarvard Business School Press (1 Oct. 2004)
ISBN / ASINB012HUEXX0
ISBN-13978B012HUEXX7
MarketplaceIndia  🇮🇳

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[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]
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