Marketing Management: Business Analysis and Planning from a Marketing Perspective: Applying Situation Analysis, Positioning Map and Marketing Tools (the 4Ps, the 6Ms, etc).
Book Details
Author(s)Abdelali Bouzid
ISBN / ASINB013FQM9LS
ISBN-13978B013FQM9L7
MarketplaceIndia 🇮🇳
Description
DESCRIPTION
*** Get 50% OFF your Course on 'Problem Solving: Tools..' Here: http://bit.ly/1q4wj1P ***.
I wrote this book to help you get your (Client's) Business flying high, above the clouds in a straight and level path: just like the Pilot does to the plane you would say. Yes, exactly! And you can do that only through sound Marketing Management principles.
You know, often Marketing is confused with Sales or viewed as a secondary activity within the Organisation, particularly the Small Business. It should not be so on both accounts.
Every Entrepreneur, every Business Owner , or Consultant should wear some 'Marketing Glasses' to help her / him see their enterprise (or their Client's) and its brand well in focus. I felt that as an Entrepreneur or Consultant you may need some simple and efficient Marketing Tools that enable you to do just that.
I concentrated on the Situation Analysis and the Positioning Map to offer you, first a full method for a sound Marketing coverage and second, a set of efficient Techniques and Tools to accompany the method, including the 4Ps of Marketing, the 6Ms of the Promotion element, etc. These are the method and the tools to view your Business (or your Client's) from a Marketing Perspective. And, it is this perspective that should help you correct your vision of your Business - short-sided or long-sided - before it appears blatantly out of focus to your Customer.
This book will show you step by step how to build your own Positioning Map of your Business (or your Client's) in a short space of time, through selective Case Studies. Moreover, it will help you use this very Positioning Map to raise the most critical questions about your Business and seek the best solutions to avoid 'Crash-At-Take-Off' or even worse 'Crash-At-Landing' and, once airborne to keep your business 'Straight and Level' as our Plane's Pilot does instinctively using her / his own Positioning Map: the Cockpit instruments.
This eBook also has an academic flavour to it for the benefit of the MBA Student and the Marketing Graduate for instance. Moreover, it addresses in a pertinent practical manner the commercial and business oriented subject for the benefit of the young Manager, the Professional Marketer and the Marketing team in any Organisation.
By developing this Marketing Plan through Kotler's approach it gives you the learner at College (for your University - MBA possibly) as well as in the Commercial environment a sound marketing base: a structured plan, a framework, and powerful marketing contents. The Situation Analysis and Strategy are inspired from Derval to enrich that marketing base above through Market Segmentation (Personas) analysis and 6 Ms: powerful concepts associated with the latest of Wait Marketing principles and its related 6Ms.
Marketing Management offers some valuable Marketing Tools which could help the Marketer ask the right questions as well as answer them, particularly through the use of the Concepts of 'Persona' and 'Positioning Map'. This book will help you to build your own Marketing Plan professionally and economically, avoiding the hefty expenses of a Marketer.
Through a rigourous analysis based on real life Case Studies: iTtunes (Apple) and Starbucks-China you will learn the techniques required for the Marketing Plan. Each case has its own characteristics, belongs to a different industry, but both are well publicised.
You will then learn the full method by applying the techniques learned above to a third Case Study, the McDonald’s Golden Arch hotel. Through this Section you will develop thus the full Marketing Plan as a professional, regardless of your background: a young Manager, a Marketer, a Businessman, an Entrepreneur, or an Investor, ...
Now as a Pilot myself, click the 'Buy-Button' - by the Book's Cover - and I help you fly your Business safely, above clouds at your chosen altitude. Also, Get 50% off my Book on "Problem Solving: Tools" here: http://bit.ly/1q4wj1P
*** Get 50% OFF your Course on 'Problem Solving: Tools..' Here: http://bit.ly/1q4wj1P ***.
I wrote this book to help you get your (Client's) Business flying high, above the clouds in a straight and level path: just like the Pilot does to the plane you would say. Yes, exactly! And you can do that only through sound Marketing Management principles.
You know, often Marketing is confused with Sales or viewed as a secondary activity within the Organisation, particularly the Small Business. It should not be so on both accounts.
Every Entrepreneur, every Business Owner , or Consultant should wear some 'Marketing Glasses' to help her / him see their enterprise (or their Client's) and its brand well in focus. I felt that as an Entrepreneur or Consultant you may need some simple and efficient Marketing Tools that enable you to do just that.
I concentrated on the Situation Analysis and the Positioning Map to offer you, first a full method for a sound Marketing coverage and second, a set of efficient Techniques and Tools to accompany the method, including the 4Ps of Marketing, the 6Ms of the Promotion element, etc. These are the method and the tools to view your Business (or your Client's) from a Marketing Perspective. And, it is this perspective that should help you correct your vision of your Business - short-sided or long-sided - before it appears blatantly out of focus to your Customer.
This book will show you step by step how to build your own Positioning Map of your Business (or your Client's) in a short space of time, through selective Case Studies. Moreover, it will help you use this very Positioning Map to raise the most critical questions about your Business and seek the best solutions to avoid 'Crash-At-Take-Off' or even worse 'Crash-At-Landing' and, once airborne to keep your business 'Straight and Level' as our Plane's Pilot does instinctively using her / his own Positioning Map: the Cockpit instruments.
This eBook also has an academic flavour to it for the benefit of the MBA Student and the Marketing Graduate for instance. Moreover, it addresses in a pertinent practical manner the commercial and business oriented subject for the benefit of the young Manager, the Professional Marketer and the Marketing team in any Organisation.
By developing this Marketing Plan through Kotler's approach it gives you the learner at College (for your University - MBA possibly) as well as in the Commercial environment a sound marketing base: a structured plan, a framework, and powerful marketing contents. The Situation Analysis and Strategy are inspired from Derval to enrich that marketing base above through Market Segmentation (Personas) analysis and 6 Ms: powerful concepts associated with the latest of Wait Marketing principles and its related 6Ms.
Marketing Management offers some valuable Marketing Tools which could help the Marketer ask the right questions as well as answer them, particularly through the use of the Concepts of 'Persona' and 'Positioning Map'. This book will help you to build your own Marketing Plan professionally and economically, avoiding the hefty expenses of a Marketer.
Through a rigourous analysis based on real life Case Studies: iTtunes (Apple) and Starbucks-China you will learn the techniques required for the Marketing Plan. Each case has its own characteristics, belongs to a different industry, but both are well publicised.
You will then learn the full method by applying the techniques learned above to a third Case Study, the McDonald’s Golden Arch hotel. Through this Section you will develop thus the full Marketing Plan as a professional, regardless of your background: a young Manager, a Marketer, a Businessman, an Entrepreneur, or an Investor, ...
Now as a Pilot myself, click the 'Buy-Button' - by the Book's Cover - and I help you fly your Business safely, above clouds at your chosen altitude. Also, Get 50% off my Book on "Problem Solving: Tools" here: http://bit.ly/1q4wj1P
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