Advertising in the OOH Zone: A Guide to Out of Home Media Strategy

Advertising in the OOH Zone is a guide for media and communication strategists investing in the Out of Home medium. It highlights key concepts and applications which will challenge the conventional approach to "Outdoor" advertising. If you are an accountant or a media executive who harbours a secret desire to be an accountant, and you believe that the primary focus of media strategy should be to generate large audiences at highly discounted rates, then this book is not for you. Step away from the book. Media strategy is no longer about counting heads, its about penetrating them.