A Moron's Guide to Email Marketing: Social Networking, Incentives, the Basics, and More!

An excerpt, "...Give your readers personal attention by sending emails with personalized messages. An email that looks like a simple form letter will just be deleted. Although adding their name is quite easy, you want to take it beyond that. It's important to have knowledge of why, when, and where a subscriber signed up for your list. This kind of information can be folded into your email."