E. Haldeman-Julius: The Most Successful Publisher You've Never Heard Of (He Sold 500 Million Books)
Description
In the 1920s, E. Haldeman-Julius single-handedly sold over 100 million copies of his "Little Blue Books" to create a publishing empire. What's most astounding is the fact that he did it in less than 9 years!
But he did more than sell his books. He conducted an intensive marketing experiment.
With each campaign, he methodically experimented with every headline and every book title. In doing so, he ultimately unmasked what the American public really wants to buy.
And the lessons that Haldeman-Julius learned for his marketing experiments are timeless. American tastes really haven't changed in over 75 years.
He was The Henry Ford Of Literature
The First Hundred Million
But he did more than sell his books. He conducted an intensive marketing experiment.
With each campaign, he methodically experimented with every headline and every book title. In doing so, he ultimately unmasked what the American public really wants to buy.
And the lessons that Haldeman-Julius learned for his marketing experiments are timeless. American tastes really haven't changed in over 75 years.
He was The Henry Ford Of Literature
The First Hundred Million
