MARKET RESEARCH: A Key Competitive Advantage
Book Details
PublisherFirst In Promotions Inc.
ISBN / ASINB014C7PM5O
ISBN-13978B014C7PM53
MarketplaceFrance 🇫🇷
Description
Shows how to track your competition and use the information to your best advantage without spending another cent. Learn effective methods to constantly monitor your direct and indirect competition, more easily track your results, and use what you discover to increase your market share.
This system, taken from high profile corporate workshops, includes valuable tips and insights for everyone from corporate executives to retail managers and service industries, and from “one man shop†entrepreneurs to the largest corporations. There is an emphasis on finding the objections which currently keep your business from growing and how to do the research to successfully overcome them.
Suppose you just lost out on a new client or customer. What was the cause? Where did they go to buy? Why did they make that choice?
Learn how to track the sales efforts for your business and then compare directly with your competition. Not only for the moment, but for months and years to come.
There is no need to hire an outside company or consultant (that does not fully understand your concerns) or to hire another person specifically for research. You will learn how even five or ten minutes per day can be used toward growing your business and profit.
Research is a mind set, not an expense, and is often right in front of us. Let’s take the (football) wide receiver who noticed in the first quarter of a game on consecutive plays that he could fake a move to his right and his defender would move in that direction.
He quietly let his coach know how and where he could beat that defender. Did the coach call the next play to make that happen? Of course not. The coach waited until the last few minutes of the game when the game was tied. That is when he called a play in which that receiver faked the defender and got open to receive what turned out to be the game winning touchdown pass!
You could say that the receiver did his research on the defender early in the game by finding out how he could be open. His coach, armed with this important information, knew exactly when to use it. Think about this. If the coach did not have the knowledge about his receiver, he might not have been able to call the play which won the game.
For this book, you are the coach. We help you find the best receivers.
This system, taken from high profile corporate workshops, includes valuable tips and insights for everyone from corporate executives to retail managers and service industries, and from “one man shop†entrepreneurs to the largest corporations. There is an emphasis on finding the objections which currently keep your business from growing and how to do the research to successfully overcome them.
Suppose you just lost out on a new client or customer. What was the cause? Where did they go to buy? Why did they make that choice?
Learn how to track the sales efforts for your business and then compare directly with your competition. Not only for the moment, but for months and years to come.
There is no need to hire an outside company or consultant (that does not fully understand your concerns) or to hire another person specifically for research. You will learn how even five or ten minutes per day can be used toward growing your business and profit.
Research is a mind set, not an expense, and is often right in front of us. Let’s take the (football) wide receiver who noticed in the first quarter of a game on consecutive plays that he could fake a move to his right and his defender would move in that direction.
He quietly let his coach know how and where he could beat that defender. Did the coach call the next play to make that happen? Of course not. The coach waited until the last few minutes of the game when the game was tied. That is when he called a play in which that receiver faked the defender and got open to receive what turned out to be the game winning touchdown pass!
You could say that the receiver did his research on the defender early in the game by finding out how he could be open. His coach, armed with this important information, knew exactly when to use it. Think about this. If the coach did not have the knowledge about his receiver, he might not have been able to call the play which won the game.
For this book, you are the coach. We help you find the best receivers.
