Personal Branding for Baby Boomers: What It Is, How to Manage It, and Why It's No Longer Optional

Baby Boomers were raised to be obedient employees. We were expected to go to work for father-like corporations that would take care of us. But the world has changed. Those days are gone.

We now need to look at ourselves as products—well-defined products that can be promoted worldwide. This is defined by personal brand. Can you afford to ignore developing and promoting your personal brand? If you want to stay employed for the next 20 years (which many Baby Boomers will need to do), that answer is: No.

In Personal Branding for Baby Boomers, Marc Miller breaks down the steps to building a great online reputation, specifically tailored to those 50+ who find themselves job hunting or competing for work in today’s “LOOK AT ME!” business environment. How can you compete for jobs with digital-savvy Generation Xers and sharp-witted Millennials? You can. Marc Miller will give you the blueprints to put your best face forward. You’ll find easy-to-follow, candid advice on:
• Why and how to build a personal brand
• How to write your own personal brand story
• Establishing credibility through blogging and even writing your own book
• Setting up social media profiles that can help you stay relevant and increase your competitive edge

Each chapter comes with downloadable action steps to get you started immediately.