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📖 Description
This book discusses in a lucid and easy-to-understand manner, the theory and practise of international business in the Indian context. It provides an in-depth coverage of the subject matter, with the help of numerous real life examples and cases. Along with this, a rich and user-friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.
This new edition endeavors to make the book closer to the contemporary practices and developments, thus making the text up-to-date.
Salient Features : - Additional sections and sub-sections across chapters. - Several new and revised Opening and Closing cases. - New figures, tables, graphs and reports.