Essential Copywriting

Sell by writing it sound easy at first glance.
Include information about the features, benefits,
pricing, and how to make a purchase ...
complete.
But what happens next?
No one wants to buy your product / service.
Yet on the other hand there is a rival you are
selling a product that is EXACTLY.
The difference is, he had more buyers .. and
buyers are very enthusiastic with the goods he
sold.
How did it happen?
Do they use the genie?
... Maybe.
But it's not like genie in the cartoon Aladdin .
But a marketing technique that can make other
people to make them - not just "want" to buy -
but "must" buy.
This is the technique guide Copywriting