Statistics show that 87% of all CrowdFunding campaigns fail to reach their expectations. The reason that they fail is certainly not due to lack of effort or a fantastic idea. Sadly, often times failure can be attributed to one simple mistake that surprisingly 9 out 10 of campaigns make.
This book, while not claiming to be a comprehensive CrowdFunding education very simply addresses that "one mistake" and lays out the basic "connect the dots" approach in order to avoid it in your current and future campaigns.