Scientific Advertising
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Book Details
Author(s)
Claude Hopkins
Publisher
Tribd Audiobooks
ISBN / ASIN
B0157PL51A
ISBN-13
978B0157PL515
Marketplace
United Kingdom 🇬🇧
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Description
This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
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