Sampling : How to select a good sample: Theory and Techniques of Sampling Design

Sampling design is an essential tool for business analysts, market researchers, scientists and anyone who needs to use data to conduct hypothesis tests. It has gained much more importance in the age of big data.
This short guide book will help you understand the principles of sample size determination and allow you to understand the theory behind it. This will also address common misconceptions about sampling. It also includes a refresher of some basic statistical concepts to help the reader make sense of the sampling procedures discussed in this short book