Event Planning: research at music festivals in North America: a research study to identify how festival attendees experience sustainability policies at live events in North America

In the summer of 2015 I visited two North American festivals: Lightning in a Bottle in Bradley, California and Bonnaroo Music & Arts Festival in Manchester, Tennessee. Two music festivals that have both won awards from A Greener Festival for their innovative efforts in creating sustainable live music experiences.

But what is a sustainable live music experience? Do festivalgoers really care about the environmental policies of music festivals? These questions were the main reason for conducting research at Bonnaroo and Lightning in a Bottle. I wanted to find out what festivalgoers in North America think of sustainable live music experiences.

In this eBook you will find the results and the analysis of this research study.

This eBook is useful for you if you work in the event or festival industry or when it is your intension to work in the event industries.