It's Not Brain Surgery! Just Help Your Readers Find You: Simple Promotional Tips for Authors

Whether you are aware of it or not, there are people out there looking for you and your book. They know what they're looking for. They can see it in their mind's eye and feel it at gut level. And they will know your book when they see it. But right now, they might not be able to find you because your book is hidden behind a forgettable cover, and you have the wrong branding or no branding at all. And as the ever-increasing number of books hits the marketplace, your book is becoming consigned with even greater speed to the bottom of the pile.
It isn't their fault your readers can't find you. It's your job to help them. Your book will matter to them, once they've found it. If your book means as much to you as it will to them, then get off your butt and do something about it!