The Growth Hacking Author: Treat your book like a startup (Version 1.0)
Book Details
Author(s)Kishen Sreehari
ISBN / ASINB018I0Y1CG
ISBN-13978B018I0Y1C0
Sales Rank448,833
MarketplaceUnited States 🇺🇸
Description
Why did I make this book?
This book was inspired by a quote from Ryan Holiday’s book (Growth Hacker Marketing) which was ‘If you can treat your book like a startup, anything is game’. If authors focus on treating their writing business like how the top startups of the world think of traction, marketing and growth, they will see reach like they’ve never seen before.
What is Growth Hacking?
Growth hacking as a concept has grown lately over the years. The word was coined by Sean Ellis, In simple terms growth hacking is the amalgamation of digital marketing, tech and data to grow your business rapidly without a lot of spend. Facebook pioneered the concept of Growth Hacking when they set-up a growth team and their responsibility was to grow Facebook to 1 Billion users. Growth hacking also also involves thinking about traditional aspects like distribution and getting PR differently. Growth Hacking is primarily a mindset and a process that involves having access to data and testing different channels rapidly to see which performs the best.
About this book
Although geared towards non-fiction authors, fiction authors can also pick up a lot of strategies from this book.
The growth hacking author is a starting point for authors who want to think of their writing business differently.
The 27 chapters take you through examples and concepts that range from distribution to new and up-coming platforms like Medium and things that can be done through social media on Facebook, Twitter and Linkedin.
Existing concepts like blogging are tested with techniques like the guestographic and the skyscraper.
Understanding how to use influencer marketing to reach other people’s platforms.
The book also has a list of tools that you could use to research better, to convert better among other things.
This book was inspired by a quote from Ryan Holiday’s book (Growth Hacker Marketing) which was ‘If you can treat your book like a startup, anything is game’. If authors focus on treating their writing business like how the top startups of the world think of traction, marketing and growth, they will see reach like they’ve never seen before.
What is Growth Hacking?
Growth hacking as a concept has grown lately over the years. The word was coined by Sean Ellis, In simple terms growth hacking is the amalgamation of digital marketing, tech and data to grow your business rapidly without a lot of spend. Facebook pioneered the concept of Growth Hacking when they set-up a growth team and their responsibility was to grow Facebook to 1 Billion users. Growth hacking also also involves thinking about traditional aspects like distribution and getting PR differently. Growth Hacking is primarily a mindset and a process that involves having access to data and testing different channels rapidly to see which performs the best.
About this book
Although geared towards non-fiction authors, fiction authors can also pick up a lot of strategies from this book.
The growth hacking author is a starting point for authors who want to think of their writing business differently.
The 27 chapters take you through examples and concepts that range from distribution to new and up-coming platforms like Medium and things that can be done through social media on Facebook, Twitter and Linkedin.
Existing concepts like blogging are tested with techniques like the guestographic and the skyscraper.
Understanding how to use influencer marketing to reach other people’s platforms.
The book also has a list of tools that you could use to research better, to convert better among other things.
