How to Write an Easy Read.: Retrain Your Brain to Write Simply and Clearly with these 10 Lessons.

USE PLAIN ENGLISH TO GET YOUR MESSAGE ACROSS.

WRITE MEMOS THAT INFORM, NOT CONFUSE.

In the workplace, admin people with degrees are often writing to those who did not finish school or have English as a second language. All the more reason to write simply and clearly.

WRITE ADS THAT CONNECT, NOT EXCLUDE.

Complex writing in ads really does nothing to promote your product or service. Instead write in a way that speaks to all people in the target market.

WRITE TO ENGAGE THE READER FROM START TO FINISH.

If you are wanting to inform, advise or share, then be sure that what you write is reader friendly.


WRITE FOR ONLINE AND OFFLINE TO GET THE BEST RESULTS.

Much more than convey a message, write to get the response you want from your readers.

IN FACT, NO MATTER WHAT YOU WRITE,THIS GUIDE IS FOR YOU.

For memos, emails, letters, reports, speeches, brochures, essays or any other type of written message, these ten lessons are a must.