Chosen.: How to create websites that turn experts into Leading Authorities and get them chosen by their best clients

Chosen. How to create websites that turn experts into Leading Authorities and get them chosen by their best clients

A conversation about websites for modern experts that position them as a Leading Authority so that they can attract their best clients and do business on their terms.

This book is for you if...

- you are amazing at what you do and sometimes you feel stuck with your marketing and you struggle to connect with your audience and get your best clients.

- you haven’t found a way to stand out in the minds of your future clients lost in an ocean of people who seem to be doing exactly what you do.

- you hear the “I-cannot-afford-it” lament more often than the healthy dose.

This is what you’ll discover in this book:

- what the most costly mistakes experts make with their websites and how to avoid them;

- the questions your visitor really wants you to answer but they’ll never tell you about;

- what value really means and how your website can add value to your visitors in a way that makes it irresistible;

- how your visitor chooses and buys;

- how to cure the “I-cannot-afford-it-itis” and “someday-syndrome”;

- what exactly is an authority and how to position yourself as a Leading Authority in your field;

- why trying to manufacture authority is not the solution and what to do instead;

- how to solve the Harry-Potter-invisibility cloak problem;

- how to avoid bragging and self-proclamation and have your visitor perceive you as an Authority instead;

- how to give generously and grow rich;

- what it really means to bring your work online;

- the one piece of content that has authority written all over it and how to incorporate it in your website;

- how to deeply understand your visitor and create a site that resonates and superglues them to you;

- how to position your free information so that it is perceived as priceless and not drowned in the sea of all the other “free” stuff available online;

- the most powerful Authority activation triggers that you can include in your website;

- the secret of positioning yourself as a thought leader by adding one element to your website;

- the 1-2-3 sequence to create awareness about your work online;

- the pages your website needs to have and how to write them;

- the secret to attract more media exposure and interviews with a simple tweak to your Contact Page;

- the one page you have to include to position yourself as a Leading Authority without you every having to brag or call yourself the expert;

- how to use your site navigation to instantly activate your Authority;

- how to structure an About Page that exudes trust and credibility and superglues your potentially best clients to you and your business;

- the 5 secrets to tell your story for maximum impact;

- the oomph elements you can add to your About Page;

- how to leverage your website to position yourself or re position yourself in the eyes of your audience;

- and more!