We use cookies to run the site and, with your permission, to measure how it is used. You can accept all of them or deny the ones that are not needed. Read the cookie policy.
⭐ Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
📖 Description
How can User Experience Designers start a project ensuring that it’ll be successful and profitable?
• Why some projects go well and some don’t?
• What makes them comprehensible?
• Is there a pattern to make them better?
Mariano Goren explains how he tackles on any project with a simple questionnaire that will make prospects reveal the 10% of the information that is needed to craft the 90% of a great UX project.
Through 11 down-to-earth questions, the protocol helps reach the ultimate goal of onboarding new clients, and lets us choose what is the best UX method to implement.
11 Questions To Start A UX Project is based on Mariano’s 8+ years experience working as a digital business consultant. He created a book he wished had been available to him when he started his career as a UX Designer; a how-to guide for building better relationships with clients from the get-go.
This book is written for UX designers, digital business experts, product managers, start-up founders, internet marketers, and anyone that wants to start a digital project easily. It provides readers with:
• A simple strategy to kick off the conversation with a prospect.
• Actionable steps that can be used as an introductory email or as guide for a first interview.
• Practical advice based in live-fire situations.
