Bing Ads For Beginners: Advertising And Making Money With Bing Ads

What is Bing Ads?
Across the Internet, businesses are realizing the benefits of pay-per-click advertising. Bing Ads can help you reach a new group of high-quality customers and increase your return on advertising spend. This overview explains how Bing Ads helps execute marketing strategies to get better results.

After reading this training, you will understand how to:

Reach new, high-quality customers.
Improve conversion rates with Bing Ads.

What is Bing Ads?
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “sponsored links” of search results pages. Whether customers want to purchase a product, request a service, or sign up for information, your goal is to get customers to see your ad and go to your website. You can accomplish this by having your ad appear at the top of the search results page, in the “sponsored links” sections.

What is Bing Ads?

When customers view and click your ad, they’re sent to your website. Either they make a purchase, request your service, or sign up for more information. These customer actions are called “conversions.” Think of “conversions” as turning a potential customer into an actual customer.