SEO* for Mortals: *Search Engine Optimization
Book Details
Author(s)Preston Rohner, Yves Accad
PublisherPRESTON ROHNER and YVES ACCAD
ISBN / ASINB01C3MO3WS
ISBN-13978B01C3MO3W7
MarketplaceFrance 🇫🇷
Description
A step-by-step guide to optimizing your web site so your customers can find you when they use search engines.
There is an incredible amount of myth and mythology about Search Engine Optimization (SEO). All of the opinions, ramblings, advice, ideas, suggestions, thoughts, and....all of it! It’s overwhelming. All of the advice becomes more confusing than helpful. It’s hard to know how to get started and actually optimize your site.
This guide is going to take you through the exact steps to make sure your web site is understood by search engines. If search engines understand your site then they can present it to your customers.
What is Search Engine Optimization?
SEO is the discipline of improving the visibility of your web pages in organized, unpaid search engine results. There are many elements to SEO and they span from the most arcane technical details to beautifully written prose. We will be taking a look at each aspect of a web site so that we can build a search-engine friendly web site. At the same time we want to make sure your customers will enjoy an improved site too.
In order to optimize your site most effectively we’ll be stepping through some technical details. And we’ll review some of the more ethereal concepts such as providing “good†content. We will make the technical details easy for you. We will also offer some guidance on good content, but your knowledge of your domain will enable you to be the final judge of what makes good content.
Why bother with SEO?
Web sites like Google, Yahoo, and Bing are kind enough to provide the public with search engines. The search engines make suggestions to their customers as to what web sites those customers should visit. Since so many people use the search engines they can be a major force in driving traffic to your web site. They function as a guide to a vast majority of Internet users.
More importantly, the people that search engines send to your site are searching for your content. However, you do have to help out the search engines. SEO entails doing your best to make sure that search engines can do their best to send customers to you.
In addition to the big search engines there are the social media platforms such as Facebook and Twitter. An important, subtler aspect of SEO is making sure that when people share your site on a social media platform the platform shares effectively. For example, if a customer shares your web page focused on “purple cow collection†then you want to be sure Facebook shares the term “purple cow collection.â€
It is important that your web site shows up as close to the top of search results as possible so that customers will see and click on the links. Boosting your rankings in the search results can make a vast difference in the organic traffic that comes to your site.
There is an incredible amount of myth and mythology about Search Engine Optimization (SEO). All of the opinions, ramblings, advice, ideas, suggestions, thoughts, and....all of it! It’s overwhelming. All of the advice becomes more confusing than helpful. It’s hard to know how to get started and actually optimize your site.
This guide is going to take you through the exact steps to make sure your web site is understood by search engines. If search engines understand your site then they can present it to your customers.
What is Search Engine Optimization?
SEO is the discipline of improving the visibility of your web pages in organized, unpaid search engine results. There are many elements to SEO and they span from the most arcane technical details to beautifully written prose. We will be taking a look at each aspect of a web site so that we can build a search-engine friendly web site. At the same time we want to make sure your customers will enjoy an improved site too.
In order to optimize your site most effectively we’ll be stepping through some technical details. And we’ll review some of the more ethereal concepts such as providing “good†content. We will make the technical details easy for you. We will also offer some guidance on good content, but your knowledge of your domain will enable you to be the final judge of what makes good content.
Why bother with SEO?
Web sites like Google, Yahoo, and Bing are kind enough to provide the public with search engines. The search engines make suggestions to their customers as to what web sites those customers should visit. Since so many people use the search engines they can be a major force in driving traffic to your web site. They function as a guide to a vast majority of Internet users.
More importantly, the people that search engines send to your site are searching for your content. However, you do have to help out the search engines. SEO entails doing your best to make sure that search engines can do their best to send customers to you.
In addition to the big search engines there are the social media platforms such as Facebook and Twitter. An important, subtler aspect of SEO is making sure that when people share your site on a social media platform the platform shares effectively. For example, if a customer shares your web page focused on “purple cow collection†then you want to be sure Facebook shares the term “purple cow collection.â€
It is important that your web site shows up as close to the top of search results as possible so that customers will see and click on the links. Boosting your rankings in the search results can make a vast difference in the organic traffic that comes to your site.
