Electronic Commerce

Readers explore the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Readers gain an appreciation of the dynamics within this fast-paced industry as the book balances a presentation of technological issues with the strategic business aspects of successful e-commerce. The book addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New ""Learning From Failure"" features draw important lessons from the experiences of actual companies while engaging cases feature real company challenges and successes.
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