BrandHook's Closing the Gap: 7 Strategies for Marketers to Battle the Changing Consumer Behaviour

Having worked with BrandHook over the years, it came as no surprise that they would be at the forefront of thinking on marketing and digital transformation - where there’s often more promise than real delivery of results. What they have compiled in this book and via their Podcast series is not only a fascinating insight into what leading CMOs are thinking, but ways, means and strategies of closing this gap between consumers and marketers.

This book weaves in global trends, local challenges, best practice examples and thought provoking strategies that can help get the right conversations started in marketing departments, digital teams and even around the boardroom table. It’s a credit to Pip, Paul and the whole BrandHook team for embarking on this adventure and, true to the essence of the book, delivering it omni-channel. I highly recommend it!

Holly Kramer,
Non-Executive Director - Woolworths, AMP, Australia Post and Nine Entertainment