How To Write Website Copy That Works: DIY tips, and best practices for writing and structuring your online marketing copy (Short Attention Span eBooks for Small Business Owners Book 1)
Book Details
PublisherHarold Mansfield
ISBN / ASINB01D29CQ8Y
ISBN-13978B01D29CQ80
Sales Rank175,776
MarketplaceUnited States 🇺🇸
Description
Your website is the foundation of your online marketing strategy, and for many businesses it's their entire business model.
Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attention spans are short, competition is steep, and the amount of information to decipher through is overwhelming for readers. Standing out can be a very difficult challenge.
"How To Write Good Website Copy That Works" guides you through the fundamentals of creating the kind of web copy that targets your market, cultivates leads, and promotes your company, on your website and across the world wide web.
1. Create an awesome elevator speech::
You’ll learn how to clearly express who you are, and what you do . This is the first step to communicating well online.
2. Planning and writing your pages::
Whether it’s website copy, or social media profiles, knowing how to structure your pages and copy will save you from committing errors that cost you time and money. The section covers your most important pages, including creating proper 'About' and 'Contact' pages, that you need to promote and sell your services online.
3. Search Engine Optimization::
How to write your pages with the information and structure that helps your target market find you on Google and other search engines.
4. Writing for people/Get to the point::
SEO is important but search engines don’t buy from you, people do. This section teaches you how to satisfy both while converting traffic into leads by using effective calls to action.
5. Common mistakes to avoid::
I go through some of the most common mistakes, misinformation, and old strategies that you need to avoid like the plague if you want to be successful online.
6. Conclusion and Resources:
Filled with supporting documentation, and links to a ton of free resources that will help you well into the future
4/7/2016 - Added additional tips and best practices for structuring your website's navigation menu.
Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attention spans are short, competition is steep, and the amount of information to decipher through is overwhelming for readers. Standing out can be a very difficult challenge.
"How To Write Good Website Copy That Works" guides you through the fundamentals of creating the kind of web copy that targets your market, cultivates leads, and promotes your company, on your website and across the world wide web.
TABLE OF CONTENTS
1. Create an awesome elevator speech::
You’ll learn how to clearly express who you are, and what you do . This is the first step to communicating well online.
2. Planning and writing your pages::
Whether it’s website copy, or social media profiles, knowing how to structure your pages and copy will save you from committing errors that cost you time and money. The section covers your most important pages, including creating proper 'About' and 'Contact' pages, that you need to promote and sell your services online.
3. Search Engine Optimization::
How to write your pages with the information and structure that helps your target market find you on Google and other search engines.
4. Writing for people/Get to the point::
SEO is important but search engines don’t buy from you, people do. This section teaches you how to satisfy both while converting traffic into leads by using effective calls to action.
5. Common mistakes to avoid::
I go through some of the most common mistakes, misinformation, and old strategies that you need to avoid like the plague if you want to be successful online.
6. Conclusion and Resources:
Filled with supporting documentation, and links to a ton of free resources that will help you well into the future
Updates
4/7/2016 - Added additional tips and best practices for structuring your website's navigation menu.
