15 Kick-Ass Tips to Writing a Damn Good Press Release

Getting media coverage from a press release has never been more competitive. Author Ray Sparvell says most of them never see the light of day, but in his experience as a PR professional and a journalist, there are techniques to improve the chances of coverage. 15 Kick-Ass Tips to Writing a Damn Good Press Release examines many of the lessons Ray has learned over a 30 year career that has embraced the digital age and the opportunities presented by social media. 15KA Tips will provide you with all the insider knowledge you need to better craft a media release that will significantly improve your odds with the newsroom gatekeepers. The book details 15 key tips that will change the way you consider your next press release.