Compete Like Apple: How to Dominate and Lead Markets So Others Will Follow

Apple is arguably one of the most competitive companies on earth today. And it is so simply because it knows how to create uncontested market spaces where it dominates and determines the rules. In this book, you will learn what Apple does to have this scompetitive advantage. Your company can also dominate markets and out-compete every other company operating in your market space if you follow the principles in this book.