Through years of consulting, operating their own companies, and working in a number of corporate environments, the authors have developed insights into which methods work and which do not in the “real-world.” The result of this experience is the development of these fundamental rules for building analysis models to solve complex corporate problems. This book describes common-sense principles that can be used to ensure that the models you develop and the solutions you generate meet the goals and objectives of the decision maker. These principles will help you avoid mistakes and help you develop better solutions to complex problems.
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