Influence: The Psychology of Persuasion: A Book Tales Presentation

Influence: The Psychology of Persuasion has been the top pick of advertisers, marketers and other compliance professionals for the best book on persuasion. In the 1970s Dr. Cialdini conducted social experiments as well as compiled all the best research with the goal of understanding why one person says yes to another person. What makes this book different than others of its kind is the minimal amount of clinical experiments. For Cialdini what is discovered in a psychology department building is quite different than what is discovered out in the world. Besides real world case studies, Cialdini himself worked undercover at numerous jobs where compliance is a core component. He worked everywhere from restaurants and car dealerships to door-to-door sales. He also interviewed and investigated the top sales professionals, marketers, and advertises with the goal of understanding what they did that got other people to say “yes.”