The Little Book on Big Data: Understand Retail Analytics Through Use Cases and Optimize Your Business

Big data for retail explained in a simple way with relatable-use cases.

This practical guide for retail-analytics beginners reveals how to leverage big data to improve the way that your retail operations function. The Little Book on Big Data provides explanations of big data tools as well as an awareness of implementation opportunities. Case studies and real-world examples show how to effectively use this powerful technology to help create effective, long-term improvements and increase profitability.