The Flaws in Our Thinking: A Short Guide to Cognitive Fallacies

We fall for cognitive fallacies every day. They loom over us when buying a pair of jeans, drill into our minds when worrying about relationships, and often drive us towards emotional or financial ruin. There are even designers that manipulate the weak spots in our psychology to steer our behaviour: businesses, governments, and journalists all make use of cognitive biases in their audience for better or worse. This book explains some of the deepest biases and fallacies that affect the human mind, and outlines how to overcome them. Experimental psychology and neuroscience are uncovering the mysteries of the human brain, and this book will highlight some of the scientific findings related to how our minds misfire. With this in your mental toolkit, you can reduce your psychological vulnerabilities by viewing your own thinking and the behaviour of others around you in a new light.

The author, Dr Erman Misirlisoy, is a cognitive neuroscientist with a PhD from University College London. He has published scientific papers in areas including free will, self-control, and clinical disorders, and his work on decision-making has been covered in worldwide media.