The Radio-Controlled Message Bottle: writing to communicate
Description
The information age seems to demand ever more writing in our work and personal lives: emails, letters, reports, essays, websites, blogs, tweets, brochures, tipsheets…
But for most of us, writing to communicate isn’t our main skill. Sometimes it can be like putting your message in a bottle and throwing it out to sea, hoping your audience will see it, understand it, value it and act on it.
In a quick read with a light and humorous style, this book helps you build up the skills and mindset for clear, effective communications that make you look like you know and care what you’re doing.
It covers guiding principles; writing style and process; writing persuasively; layout and design for documents and websites; and a selection of common grammar and word use mistakes to avoid.
But for most of us, writing to communicate isn’t our main skill. Sometimes it can be like putting your message in a bottle and throwing it out to sea, hoping your audience will see it, understand it, value it and act on it.
In a quick read with a light and humorous style, this book helps you build up the skills and mindset for clear, effective communications that make you look like you know and care what you’re doing.
It covers guiding principles; writing style and process; writing persuasively; layout and design for documents and websites; and a selection of common grammar and word use mistakes to avoid.
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