The Smart Marketer's Guide to Google Adwords

The aim of this book is to provide marketers with a detailed and easy to understand explanation on how to create, measure and scale a Google AdWords campaign. We suggest that even if you are working with an agency, you invest a few hours to understanding the basics.

On a grand strategic level, this book will help you become a better marketer, focusing on smartly channeling your marketing efforts to platforms where you can track your progress and success.