List of Top 20 Marketing KPI: Examples of the Most Popular Sales Efficiency Metrics and Others Key Performance Indicators

In this report we define the list of top 20 marketing indicators based on web search data in 2015. All marketing KPI were divided by the five categories of indicators: sales efficiency measures, customer (crm) metrics, product pricing indicators, promotion efficiency measures and brand metrics (Chapter 2).
For each of the top 20 marketing KPI were defined their popularity in different countries, their formulas and calculation examples (Chapter 3). In some of our calculations we used the official statements of Siemens AG for the fiscal years ended september 30, 2014 and 2013, namely the combined management report (orders and revenue by region (C3.1), segment information analysis (C3.2), the consolidated statements of income (D.1) and others.
As an example, in this report we have also demonstrated the results of Siemens Convergence Creators internal survey (Appendix I).
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