Swayed: The Power of Context to Increase Influence

Think about the most incredible inventions, events or movements in history. You’ll recognize that each began with a person being able to influence others to join him. We need the ability to sway others to begin nearly everything we create—it gives us the power to set a new reality into motion.

Swayed: The Power of Context to Increase Influence helps decode the incredibly intricate system of influence that relies on mutual attention and understanding. This book outlines a detailed model—or a set of actions—which teaches us to identify and communicate so people really hear us-in a way that truly connects with them. Swayed teaches us to both understand natural human tendencies around communication and use them to read situations and proceed in ways that will bring us closer to our desired outcomes.


Praise for "Swayed: The Power of Context to Increase Influence"

"Swayed" provides thought-provoking ideas and real world examples on the power of context. More importantly, the book offers a wealth of deliberate practices for how to implement in everyday life. This is not just a business book, it is essential reading for improving communication and increasing influence.

Simon Cowell, CEO, bareMinerals

I’ve been waiting for this book for years! I am so inspired by Christina’s ability to inspire people to act and, more important, her ability to teach others how to do the same. Now we can all learn what she’s mastered for years - how to sway people and inspire them to move forward.

Simon Sinek, Optimist and author of "Start with Why" and "Leaders Eat Last"

"Swayed" is one of the most realistic and original books on influence you'll ever read. It doesn't just share one-off persuasion strategies. Instead, it helps you see and act compassionately, so you're seen as a trustworthy –and therefore influential—human being. A major contribution to the field. Thank you for writing it, Christina.

Mark Levy, Author of the O'Reilly Media course, "Influencing People Honestly: Ethical Persuasion Strategies for Leaders, Managers, and Entrepreneurs"

Christina has significantly changed the lives of five of the most important leaders in my life. Here, in a profoundly simple model, she’s captured the essence of how she makes great people even more effective. I will be recommending this book to my closest friends. Bravo.

Mike Maddock, Founding Partner of Maddock Douglas, McGuffin Creative Group and Ringleader Ventures

Do everything this book says.

Amy Critchett, Founder, Art & Audience and Executive Producer The Bay Lights

As someone who has worked very closely with Christina Harbridge over the years, I am thrilled that she has put her brilliant communication insights into an approachable, easy-to grasp, practical, and compelling book. "Swayed: The Power of Context to Increase Influence" is a must-read for anyone seeking to effectively communicate and refine their presentation skills. The book provides concrete and real-life examples to follow and implement. Christina is one of the most brilliant communicators I have ever encountered and I highly recommend her approach which has enabled me to achieve my desired communication outcomes and take my organization to the next level.

-Andrea Dew Steele, Founder, Emerge America