E-Commerce Management

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As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This self-study guide based on a two-day workshop program will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

What Will Students Learn?
? Describe what the terms e-commerce and m-commerce mean
? Develop an e-commerce business plan
? Evaluate e-commerce software options
? Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
? Test, launch, and update your e-commerce site
? Design engaging, responsive web content
? Understand e-commerce payment options and choose appropriate options for your site
? Use appropriate tools to track key e-commerce metrics
? Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
? Create a marketing plan with all the essential elements
? Market your online store using social media and other appropriate channels
? Use discounts and promotions to market your e-commerce business
? Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
? Protect your intellectual property
? Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?
? Getting to Know E-Commerce
? E-Commerce Building Blocks
? Software Options and Solutions
? Building Your Online Store
? The Finishing Touches
? Creating an Engaging User Experience
? Transaction Management
? M-Commerce
? E-Commerce Analytics
? Supporting Your E-Commerce Business
? Security and Fraud Awareness
? Rules and Regulations