THE ART OF IT (English Edition)

For all those of you who wish to win large new business deals and deliver global services, my experience has taught me that it is actually an 'art', and the type of art that can be 'learnt'. During my career I have had the privilege of working with very knowledgeable colleagues & senior client stakeholders, from whom I have managed to learn this art. This book is an attempt to pass on the 'learnings', so you too could learn the art of understanding your customer's business, the art of designing services that appeal to them, win large deals and deliver global services.

The book is comprehensive and is a thorough guide, and along the way it will challenge some of the common approaches we take on a daily basis.

Happy Reading!