Fully covering the syllabus but without excessive detail, this book is written in clear English and uses an attractive, simple layout. With a large bank of practice questions and comprehensive solutions to help you with learning each topic, this book is an essential tool for passing your ACCA exam. This book covers everything you would expect from an exam-focused text: The need for, and purpose, of strategic and business analysis Environmental issues affecting strategic position Competitive forces affecting strategic position Marketing and the value of goods and services Internal resources, capabilities and competences Mission, stakeholders, ethics, culture and integrated reporting The influence of corporate strategy on an organisation Alternative approaches to achieving competitive advantage Alternative directions and methods of development Strategic action Business process change e-Business Project management Finance and business strategy People