Shahrukh Khan : Still Reading Khan SRK

Shah Rukh Khan did just that. He invades areas where no actor has ever been. A clear brand philosophy and a brilliant understanding of mass psyche has been the strength of the SRK product. He is probably the best brand ever churned out by Indian industry. Outrageous and outspoken in his interviews, he played to the masses and boy did he play it right. Then there is the proverbial pinch of salt. With which SRK takes himself. While his work reflects his passion, there has always been that wry black humour that grounds his reality. He has consistently stripped the idealistic glamour from his profession by branding himself a performer.