Super Simple Guide to Using Facebook Live: Start Leveraging the Benefits of Using Facebook Live-Streaming for Business
Book Details
Author(s)Laura Donovan
ISBN / ASINB06WLJJF34
ISBN-13978B06WLJJF35
Sales Rank1,919,633
MarketplaceUnited States 🇺🇸
Description
Facebook Live Videos allow users to share live streaming video via their smartphones/mobile devices. The feature is available to all Facebook Users with a Profile or Page.Streaming a Live Video on your Facebook Page will have the potential to reach more of your followers organically. The fact that people have been more likely to watch a branded (company) video increases your chances that your message will be viewed.
Sharing a Live Video can also classify you as an “influencer,” someone who most familiar with the industry or leader in the field. People tend to gravitate toward influencers, and it is important because:
- 92 percent of people trust recommendations from individuals (even if they don’t know them) over brands. (Source)
- 8 in 10 of the most influential people for teen audiences are YouTube stars. That number keeps growing every year, pushing traditional celebrities further down the list. (Source)
- 81 percent of marketers who have used influencer marketing judged it to be effective. (Source)
Sharing a Live Video can also classify you as an “influencer,” someone who most familiar with the industry or leader in the field. People tend to gravitate toward influencers, and it is important because:
- 92 percent of people trust recommendations from individuals (even if they don’t know them) over brands. (Source)
- 8 in 10 of the most influential people for teen audiences are YouTube stars. That number keeps growing every year, pushing traditional celebrities further down the list. (Source)
- 81 percent of marketers who have used influencer marketing judged it to be effective. (Source)
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