21 Dirty Tricks in Sales

21 Dirty Tricks in Sales is the latest instalment of the successful and immensely practical 21 Dirty Tricks series. Focusing on sales ploys and tricks used in the business to business sales process, Phipps and Tipper describe, extremely accurately, how you can avoid falling into the beguiling trap of a well-crafted sales ploy. In their lively and humorous style, they explain how each trick plays on the psychology of our buying decisions and so, at the time of buying, it seems to makes absolute sense. But only later, we realise that we have been well and truly conned.

Luckily, as in all of the 21 Dirty Tricks books, your awareness is raised and practical, step by step tools for each dirty trick make sure you can protect yourself and your company from the games that are designed to make you pay more.