7 Rules of Marketing that Get Results: Discard the Myths, Follow the Facts

This well-organized book provides a fact-based guideline for marketing professionals to successfully grow their brands.

Following the footsteps of Byron Sharp, the author of How Brands Grow, and the researchers at the Ehrenberg-Bass Institute, Temel Aksoy presents 7 essential rules for successful marketing.

Refined, insightful, and easy to follow, 7 Rules of Marketing that Get Results, demonstrates how to do marketing and what myths to avoid on the way. Whether you are a CEO, a marketing professional, or a student aspiring to work in marketing, this book will tell you what is myth and what is reality when it comes to marketing.