7 Rules of Marketing that Get Results: Discard the Myths, Follow the Facts
Description
This well-organized book provides a fact-based guideline for marketing professionals to successfully grow their brands.
Following the footsteps of Byron Sharp, the author of How Brands Grow, and the researchers at the Ehrenberg-Bass Institute, Temel Aksoy presents 7 essential rules for successful marketing.
Refined, insightful, and easy to follow, 7 Rules of Marketing that Get Results, demonstrates how to do marketing and what myths to avoid on the way. Whether you are a CEO, a marketing professional, or a student aspiring to work in marketing, this book will tell you what is myth and what is reality when it comes to marketing.
Following the footsteps of Byron Sharp, the author of How Brands Grow, and the researchers at the Ehrenberg-Bass Institute, Temel Aksoy presents 7 essential rules for successful marketing.
Refined, insightful, and easy to follow, 7 Rules of Marketing that Get Results, demonstrates how to do marketing and what myths to avoid on the way. Whether you are a CEO, a marketing professional, or a student aspiring to work in marketing, this book will tell you what is myth and what is reality when it comes to marketing.
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